What does an influencer marketing agency do?

An influencer marketing agency like Willhite Strategy Group manages the entire creator partnership process for brands — from identifying the right creators using data and AI, to outreach, negotiations, product fulfillment, content tracking, and performance reporting. We handle everything so brands can scale creator programs without scaling headcount.

How much does influencer marketing cost?

At Willhite Strategy Group, we offer three tiers: SEED ($500-750/month for 5-10 creators), GROW ($1,000-1,500/month for 10-20 creators), and SCALE ($1,750-2,500/month for 20-35 creators). All tiers include creator discovery, outreach, fulfillment, content tracking, and a live client portal.

How do you find the right creators for my brand?

We use a proprietary 467K+ creator database with AI scoring that evaluates engagement quality, brand safety, audience demographics, and content style. Creators are filtered by platform (TikTok, YouTube, Instagram), niche, location, and follower count to find the best matches for your brand and campaign goals.

What platforms do you cover for influencer marketing?

We cover three major platforms: TikTok, YouTube, and Instagram. Our database includes creators across all three, and we track content performance metrics on each platform including views, engagement, and estimated media value (EMV).

What is gifted influencer marketing?

Gifted influencer marketing is when brands send free products to creators in exchange for authentic content — reviews, unboxings, tutorials, or lifestyle posts. It is one of the most cost-effective ways to generate UGC and build brand awareness, especially for consumer products. WSG manages the entire gifting process from creator selection to product shipping to content tracking.

Influencer Marketing & Creator Strategy

Build creator programs that actually scale.

End-to-end influencer campaigns powered by proprietary AI, a 467K+ creator database, and real-time performance tracking. Real results, not vanity metrics.

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Lifestyle

Food

Fitness

10+ yrs

Creator Programs

467K+

Creators

100%

In-House Tech

Who We Work With

The creators we connect brands with

From micro-influencers to established content creators across every niche. We find the right voices for your brand.

Lifestyle

Day-in-the-life, home, travel

Food & Beverage

Recipes, reviews, unboxing

Fitness & Wellness

Workouts, supplements, recovery

Beauty & Skincare

Tutorials, hauls, honest reviews

Tech & Gadgets

Reviews, comparisons, unboxing

UGC Creators

Product-focused, conversion content

What We Do

Full-service creator strategy, built around your goals.

Every engagement is custom. We meet you where you are and build the systems to get you where you need to go.

🎯

Creator Strategy & Program Design

Campaign planning, launch strategy, offer structuring, and workflows that connect marketing, legal, and finance. From inception through operations.

🔍

Creator Discovery & AI Scoring

Access our 467K+ creator database with proprietary AI scoring for engagement quality, brand safety, and audience fit. The right creators, every time.

📧

Outreach & Fulfillment

Personalized creator outreach at scale. We handle vetting, negotiations, contracts, product seeding logistics, and gifting fulfillment from first email to delivered package.

📊

Client Portal & Live Tracking

Your own dashboard with real-time campaign performance, creator shortlists, content metrics, EMV tracking, and engagement data across TikTok, YouTube, and Instagram.

📱

Social Content Production

Custom video production for your brand channels. Monthly video packages, content scheduling, platform SEO, and UGC frameworks that drive real engagement and sales.

💼

Fractional Creator Marketing Leadership

Executive-level guidance without full-time overhead. Available as your fractional Head of Creator Marketing, Content Strategy, or Marketing Operations.

Our Edge

What makes us different

We don't just manage campaigns. We build the infrastructure that makes creator marketing a competitive advantage.

467K+

Creator Database

AI-scored and niche-tagged across TikTok, YouTube, and Instagram. Searchable by engagement, audience, location, and brand fit.

24hr

Automated Metrics

Daily automated pulls of views, likes, comments, shares, and calculated EMV for every tracked piece of creator content.

100%

Self-Hosted Tech Stack

No dependency on third-party platforms that lock you in. Our entire stack is proprietary, giving you full data ownership and control.

Intelligent Matching

Multi-factor AI scoring that evaluates content quality, brand safety, engagement authenticity, and audience demographics.

Live

Client Portal

Your own branded dashboard. Review creator shortlists, track campaign performance, monitor content metrics, and see real-time EMV - all in one place.

Platforms Covered

TikTok, YouTube, and Instagram. Creator discovery, content tracking, and performance metrics across every major platform.

Why WSG

Clarity. Structure. Results.

Willhite Strategy Group was founded by Justin Willhite after 10+ years at Twitch (Amazon), where he built and scaled creator programs and global content systems from the ground up.

We combine deep platform knowledge with operational rigor and proprietary AI tools. No fluff, no guesswork. Just proven systems that let you scale influencer marketing without scaling headcount.

⚡

Built at Amazon Scale

Systems and processes forged at Twitch, refined for brands of every size.

🧠

AI-Native Workflows

Proprietary AI tools for creator scoring, matching, content tracking, and campaign optimization.

🎬

Creator-First Perspective

10+ years as a content creator. We understand both sides of the partnership.

Our Philosophy

We build systems, not one-off campaigns. The brands that win in creator marketing are the ones with repeatable, scalable operations behind every partnership.

How We Work

From strategy to activation in weeks, not months.

A proven framework that gets campaigns live fast and keeps them running efficiently.

Discovery

Deep-dive into your brand, audience, and goals. We build your creator profile and campaign strategy.

Match & Vet

AI-powered creator discovery and scoring. Every creator is vetted for quality, safety, and brand fit.

Activate

Personalized outreach, product seeding, and onboarding. We manage the entire creator relationship.

Track & Optimize

Real-time dashboards, automated metrics, and continuous optimization to maximize your ROI.

Build creator programs that actually scale.

The creators we connect brands with

Lifestyle

Food & Beverage

Fitness & Wellness

Beauty & Skincare

Tech & Gadgets

UGC Creators

Full-service creator strategy, built around your goals.

Creator Strategy & Program Design

Creator Discovery & AI Scoring

Outreach & Fulfillment

Client Portal & Live Tracking

Social Content Production

Fractional Creator Marketing Leadership

What makes us different

Creator Database

Automated Metrics

Self-Hosted Tech Stack

Intelligent Matching

Client Portal

Platforms Covered

Clarity. Structure. Results.

Built at Amazon Scale

AI-Native Workflows

Creator-First Perspective

From strategy to activation in weeks, not months.

Discovery

Match & Vet

Activate

Track & Optimize

Are you a creator?

The Creator Brief

Ready to scale your creator program?