Willhite Strategy Group is a custom web design studio in Santa Rosa, serving small businesses across the North Bay, Sonoma, Marin, Napa, and Solano counties. We hand-code every site for speed, SEO, and conversion. No templates, no platform lock-in.
Willhite Strategy Group was founded by Justin Willhite after 10+ years at Twitch (Amazon), where he built and scaled creator programs, managed partnerships with 500+ creators, and developed global content operations from the ground up. The work was less about marketing and more about systems engineering, clean data flows, automated workflows, fast feedback loops, and tools the team would actually use.
WSG now applies that same operational rigor to small business web design. The difference is who benefits: instead of a billion-dollar platform, it's a North Bay car wash, a Healdsburg winery, a Petaluma restaurant, businesses where a fast, well-built website directly translates to more revenue.
Every site we build is custom-built. No WordPress plugins, no Wix subscription, no Squarespace template that 10,000 other businesses also use. Clients own their code outright and can leave anytime, taking everything with them.
10+ years at Twitch (Amazon) building operational systems and creator programs. Now leading WSG's focus on custom-built, conversion-focused websites for North Bay small businesses. Based in Santa Rosa.
Custom websites and growth systems for small businesses. Every project is fixed-price and built to fit, not configured from a template.
Custom-built marketing sites, redesigns of slow or outdated sites, and one-pagers. Mobile-first, fast on any connection, structured for Google and AI search from day one.
Built into every site, not sold as an add-on. Local SEO for Google Maps and Business Profile, plus GEO (Generative Engine Optimization) so ChatGPT, Perplexity, Claude, and Google AI Overviews can cite you.
Booking systems, member portals, kiosks, owner dashboards. When a marketing site isn't enough, see the Easy Breezy Car Wash case study for what custom looks like in practice.
Custom lead-capture forms, email campaigns on your own infrastructure, and TCPA-compliant SMS marketing. We build the whole machine that turns visitors into customers, not just the homepage.
No platform lock-in. No subscription "website builders" holding your content hostage. Every site we build is yours to own, edit, and take with you.
HTML, CSS, JavaScript, Python or Node when a backend is needed. Loads in under a second on any device. No plugin bloat, no breaking updates, no monthly fees you didn't sign up for.
Schema markup, mobile-first design, Google Business Profile integration, internal linking, fast page speed. Engineered to rank in Google and to be cited by AI search engines.
Code, domain, hosting credentials, content, analytics. Leave us tomorrow and take it all with you. We don't hold your business hostage.
Every project is scoped and quoted individually. You only pay for what you actually need.
Multi-page small business sites, service pages, locations, FAQ, contact. Mobile-first, SEO-ready, fast.
Custom checkout with Stripe or Square. Inventory, tax, shipping, gift cards, memberships, all built clean.
Booking, kiosks, member portals, owner dashboards. Custom backends in Python or Node, hosted on infrastructure we run.
Submit your existing site for a free written audit, or start a new project with a 60-minute strategy call. Either way, no pitch unless you ask.
Get a free site audit →