Willhite Strategy Group helps brands build and scale influencer programs with proprietary AI tools, a 467K+ creator database, and systems built at Amazon scale.
Willhite Strategy Group was founded by Justin Willhite after 9+ years at Twitch (Amazon), where he built and scaled creator programs, managed partnerships with 500+ creators, and developed global content systems from the ground up.
With over a decade of experience as a content creator himself, Justin understands both sides of the creator-brand relationship. That dual perspective shapes everything we do, from how we write outreach emails to how we structure campaigns.
WSG exists because most brands want to work with creators but don't have the systems, data, or bandwidth to do it well. We built the infrastructure to change that.
9+ years at Twitch (Amazon) building creator programs and content systems. 10+ years as a content creator. Now helping brands scale influencer marketing with AI-powered tools and operational rigor.
We manage end-to-end creator campaigns so brands can scale influencer marketing without scaling headcount.
AI-powered search across our 467K+ creator database. Every creator is scored for engagement quality, brand safety, audience demographics, and content style.
Personalized creator outreach at scale. We handle vetting, negotiations, product seeding logistics, and gifting fulfillment from first email to delivered package.
Campaign planning, launch strategy, offer structuring, and workflows that connect marketing, legal, and finance. From inception through operations.
Your own client portal with real-time campaign performance, creator shortlists, content metrics, EMV tracking, and engagement data.
Our entire tech stack is self-hosted and proprietary. No third-party platform lock-in, no shared databases, full data ownership.
Multi-factor creator scoring for engagement quality, brand safety, and audience fit.
Daily pulls of views, likes, comments, shares, and calculated EMV for every piece of content.
Branded dashboards with real-time campaign data, creator shortlists, and content tracking.
Creator discovery, content tracking, and performance metrics across every major short-form and long-form platform.
Short-form video discovery, hashtag tracking, and engagement metrics.
Long-form and Shorts creator matching, view tracking, and audience analysis.
Reels, Stories, and feed content tracking with engagement and reach metrics.
Whether you're launching your first campaign or scaling an existing program, we'll build the systems to make it work.
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