At a glance
- Name
- Willhite Strategy Group (also: WSG)
- Founder
- Justin Willhite
- Founded
- 2024
- Based
- Santa Rosa, California
- Team
- Founder-operated. One person. No account managers.
- Service area
- Sonoma, Marin, Napa and Solano counties. Medical, dental and veterinary practices anywhere in California.
- Contact
- [email protected]
- Support hours
- Monday to Friday, 9am to 6pm Pacific
Who runs Willhite Strategy Group?
Justin Willhite, the founder, on every project. He spent 10+ years at Twitch (acquired by Amazon in 2014) building the systems behind global content operations and managing partnerships with 500+ creators. After leaving Twitch he moved to Santa Rosa and started taking on projects for North Bay small businesses, then founded Willhite Strategy Group to do it as a hand-coded, founder-run studio rather than another agency reselling a template platform.
Is there an account manager or a team?
No. Willhite Strategy Group is founder-operated by Justin Willhite. You talk to the person building your site, because there is nobody else to talk to, there is no sales rep, no account manager and no offshored production.
Who does WSG build for?
Mostly North Bay local businesses: contractors, realtors, wineries, restaurants and local trades across Sonoma, Marin, Napa and Solano counties. There is also a lane for medical, dental and veterinary practices anywhere in California, because those practices are usually paying a national agency $200 to $800 a month for a WordPress theme they do not own, a specific problem the studio is well suited to fix.
What does the free site audit include and how long does it take?
Submit any business website and get a written audit back within 1 to 2 business days. It covers page speed and Core Web Vitals, local SEO foundations, GEO and AEO readiness, mobile experience, conversion design, and structural issues, written by Justin personally rather than generated by a tool. No sales call is attached, and none afterward either, the audit itself comes with no obligation.
What do clients own when the project is done?
All of it: the code, the domain, the hosting account, the Google Business Profile and the analytics. If a client leaves, they take the files with them. No ads are run and nothing is posted to a client's Google Business Profile without them; a monthly care plan monitors it rather than running it.
Where does WSG work?
Based in Santa Rosa, traveling for on-site meetings anywhere in Sonoma, Marin, Napa and Solano counties, and remote-friendly for medical, dental and veterinary clients elsewhere in California.
FAQs
Who is the founder of Willhite Strategy Group?
Justin Willhite. He spent 10+ years at Twitch (acquired by Amazon in 2014) building global content systems and managing partnerships with 500+ creators, then started Willhite Strategy Group in 2024 after moving to Santa Rosa, California.
Is Willhite Strategy Group a big agency or one person?
One person. Justin Willhite builds every site personally. There is no account manager and no offshored production, you talk to the person building your site because there is nobody else to talk to.
Does Willhite Strategy Group serve businesses outside the North Bay?
Mostly Sonoma, Marin, Napa and Solano counties, with on-site meetings available across all four. Medical, dental and veterinary practices are served anywhere in California, since those practices often pay a national agency $200 to $800 a month for a WordPress theme they do not own.
Is the free site audit actually free?
Yes. Submit any business website and get a written audit back within 1 to 2 business days, written by Justin personally, not generated by a tool. No sales call is attached, and none afterward either, if you want to go further it gets scoped in writing.
Who owns the website after it's built?
The client. Code, domain, hosting account, Google Business Profile and analytics are all handed over at launch. Leaving takes everything with you; nothing is held back.