What you get
A 1 to 2 page written audit covering everything Google and AI search engines look at when deciding whether to rank or cite your site. Page speed and Core Web Vitals with specific numbers. Local SEO foundations and Google Business Profile status. GEO and AEO readiness. Mobile experience. Conversion design. Structural issues that quietly hurt your rankings. And a short prioritized list of the highest-impact fixes for your specific situation.
The audit is delivered by email within 1 to 2 business days. Written by Justin personally, not generated by a tool. If we think you do not need work, we will tell you that. If we think the most important fix is something we cannot do or you should not pay for, we will say that too.
What it covers
Audit coverage
Page speed and Core Web Vitals
LCP, INP, CLS measurements on mobile and desktop. The specific elements slowing the site down. Concrete fix recommendations.
Local SEO foundations
Google Business Profile completeness, on-page schema, NAP consistency across visible citations, neighborhood content depth, review velocity.
GEO and AEO readiness
Schema.org coverage, llms.txt status, semantic HTML quality, atomic content structure, named-entity clarity for AI search engines.
Mobile experience
Layout integrity, touch target sizing, font readability, navigation usability, form completion friction on phones.
Conversion design
Hero clarity, call-to-action prominence, trust signals (reviews, credentials, real photos), form friction, contact information accessibility.
Structural issues
Canonical URL handling, sitemap quality, robots.txt issues, redirect chains, broken internal links, accessibility compliance, security headers.
How to request one
Use the audit form at the top of the homepage. Submit your website URL. You will get an automated confirmation, then a real written audit by email within 1 to 2 business days. There is no sales call, no automated upsell. If you want to talk about the findings, you can reply to the email or book a free 60-minute strategy call.
Why we do this for free
Two reasons. First, it is the cleanest way to demonstrate the kind of work we do without the noise of a sales process. The audit itself is useful regardless of whether you ever hire us. Second, the audits surface real patterns we then write about in the blog, which helps the rest of the North Bay small business community. Some audits turn into clients. Most do not. Both outcomes are fine.
FAQs
Is this actually free, or will you upsell me?
Genuinely free. The audit is delivered by email. No sales call attached. If you want to talk about it afterward, you can book a free strategy call separately, but the audit itself comes with no obligation.
How long does it take?
1 to 2 business days. Justin personally reviews each site, runs the technical checks, and writes the audit. We do not generate audits from a tool, so the depth and quality is meaningfully higher than the typical automated PDF you get from agency lead-magnets.
What if my site is built on Squarespace, Wix, or WordPress?
Same audit. The platform does not change what we check. The recommendations may include 'this is a platform limitation, here is what you can fix within it' versus 'this is fixable on the current platform.' Either way you get useful information.
Will you audit a competitor's site?
Yes, occasionally. If you want to understand why a competitor outranks you, send their URL and we can audit it. We will not name them in the writeup. We will not contact them. We will tell you what they are doing that you are not.
Will you audit a site outside the North Bay?
Yes. We are based in Santa Rosa and most of our clients are local, but the audit work is geography-independent. We have audited and built sites for businesses all over California and beyond.
Does the audit cover AI search visibility (GEO/AEO)?
Yes. We check schema.org coverage, llms.txt status, atomic content structure, named-entity clarity, and run the actual AI queries customers would ask to see what is being cited today. More on GEO. More on AEO.