Custom-built sites for North Bay small businesses who are tired of slow, templated platforms that do not rank. Fast on mobile. Built to show up in Google and to get cited by ChatGPT and Perplexity. You own the code, the domain, and the work.
Most North Bay small business owners we talk to have the same story. They paid someone a few thousand dollars for a Squarespace, Wix, or WordPress site a few years ago. It sort of works on a phone but loads slowly. They cannot find their own site when they search their own business name on Google. They have no idea what their site is doing for SEO and they definitely do not show up when somebody asks ChatGPT or Perplexity "best [their category] in [their city]." Meanwhile, the customers who would have called them are calling the competitor who does show up.
It does not need to be that way. A small business site does not need to be expensive or complicated to rank, to look modern, and to actually convert visitors into calls or bookings. It just needs to be built correctly from the start.
Built from scratch in HTML, CSS, and JavaScript. No bloated template platform underneath. Loads in under a second on mobile, ranks better in Google, and stays fully yours after launch.
Structured data, schema markup, Google Business Profile setup, llms.txt manifest, and the on-page work that makes your site visible to both Google and the AI search engines that are increasingly answering buyer questions first.
The reality is more than 70% of local search happens on a phone. Every site we build is designed mobile-first, tap targets, click-to-call, click-to-directions, single-thumb navigation, and a clear path from "found you" to "called you."
Whatever moves your customer to the next step. Click-to-call, contact forms, reservation flows, online ordering integrations, or appointment scheduling. We connect to the tools you already use or build a custom flow if that is cleaner.
The code, the design, the domain, all yours. No platform you rent. No agency that holds your site hostage if you want to switch providers. We hand over the keys at launch.
If you want us to host, monitor, and maintain the site, we offer a small monthly care plan. If you would rather host it yourself or use the host you already have, we deploy there and step back. Your call.
Local search has changed twice in the last two years. The first change was Google's local pack rewrite, where Google Business Profile and proper local schema started outranking generic business sites for "[category] near me" searches. The second change is AI search, ChatGPT, Perplexity, and Google's own AI Overviews are answering questions before users click anywhere, and they only cite sites with the right structured content underneath. Both changes reward sites that did the structured-data work and punish sites that did not.
For your business that means three concrete things: hyperlocal landing pages for each city or neighborhood you serve, proper schema markup so Google and the AI engines can read your business as a real entity, and a llms.txt manifest that tells AI crawlers exactly who you are and what you offer. We build all three by default on every site we ship.
While we serve any local business, we have built focused expertise in these verticals. Each has its own dedicated page covering the specific structured data, integrations, and conversion patterns that work:
If your vertical is not listed, that is no obstacle. The same fundamentals apply to any local business. Tell us what you do and we will scope from there.
Every quote is fixed-price. No surprises after kickoff.
See full pricing detail and what each tier includes at our pricing page.
Small local businesses across the North Bay, Sonoma, Marin, Napa, and Solano counties. Wineries, restaurants, contractors and trades, medical practices, cannabis dispensaries, retail, professional services, and the local boutiques that make up the regional economy. If your customers find you through Google or word of mouth, we are a fit.
Template platforms ship a lot of code your business does not need, which makes them load slowly. They lock you into their hosting and pricing. Custom-built means the HTML, CSS, and JavaScript are written specifically for your business, fast load, better Google rankings, proper structured data for AI search, and full ownership of the code. You can host it wherever you want and hand it to another developer if you ever need to.
AEO is Answer Engine Optimization, making your site readable to ChatGPT, Perplexity, and Google AI Overviews. GEO is Generative Engine Optimization, making sure those engines cite your business when someone asks about your category in your city. The big shift is that buyers ask AI before they Google, and AI engines only cite sites with the right schema and structured content. We build all of that in by default.
Two to three weeks for a typical small business site. Larger sites with custom integrations run longer and we tell you the timeline upfront.
Pricing is fixed. One-page sites start at $500. Multi-page marketing sites start at $1,500. Sites with custom integrations (reservations, ordering, e-commerce) are quoted per project. Full pricing page.
If you want us to. Hosting is a small separate monthly fee if you need it. If you already have a host you like, we deploy there. You are never locked into our hosting.
Always. Code, design, content, domain, all yours at launch. We hand over the keys. If you ever want to take it to another developer, you can.
Downtown Santa Rosa, California. Justin Willhite runs the studio solo. We serve the North Bay, Sonoma, Marin, Napa, and Solano counties, with most clients within an hour of Santa Rosa.
A free 20-minute call to talk through what you actually need.
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