Why most contractor websites lose to Angi and Yelp
Most contractor sites are template-built lookalikes with a generic "Contact Us" form, no real photos of actual work, license info buried in a footer (or missing entirely), and zero schema markup. When a homeowner in Healdsburg searches "roofing contractor near me," Google has no way to know your service area extends there — so it shows the aggregators (Angi, HomeAdvisor, Yelp) instead, and you pay $40–80 per lead to those platforms to be in front of customers who should have found you directly.
We build for direct lead capture. Service-area schema for every town you actually work. Real photos of completed jobs with image schema. License number, insurance, and bonding displayed prominently. Lead forms that route SMS to your phone within seconds (not a form-to-email pipe that you check Tuesday morning). And GBP optimization so your business shows up in the local 3-pack — where homeowners trust the results far more than aggregator listings.
What we build for contractors
Service-area schema for every town
Most contractors lose searches simply because Google doesn't know they serve a particular city. We mark up your service area as a proper GeoCircle (radius from your base) plus explicit City entries — so you show up for every town you actually work, not just the one your office is in.
Before/after project gallery
Real photos, real projects, with ImageObject schema, location captions, and project type tags. Search engines surface these in image search and AI Overviews. Aggregators can't compete with your actual portfolio.
License + insurance display
CSLB license number, classification (B, C-39, C-36, etc.), bonding, workers comp, liability coverage. Displayed prominently. Linked to the CSLB lookup. This is the single highest-trust signal for cold leads — and most competitors hide it.
Fast lead-routing forms
Lead arrives → SMS to your phone within 5 seconds → email backup → optional CRM webhook (Jobber, ServiceTitan, Housecall Pro). No more "I got a lead three days later when I checked email."
Financing + estimate flows
If you offer GreenSky, Synchrony, Hearth, or in-house financing, we integrate the application flow cleanly. Estimate request forms with budget ranges and project urgency fields — qualified leads only.
GBP + reviews + photos
Category-correct GBP setup, services list, weekly photo posts of new jobs, and a one-tap review request flow your crew sends post-job. Reviews + recency are the two biggest local-pack signals for contractors — we systematize both.
Sonoma County contractors we serve
We're based in Santa Rosa and serve businesses across:
- Santa Rosa-based GCs, roofers, electricians, plumbers, HVAC
- Petaluma and Sonoma Valley contractors and trades
- Healdsburg, Geyserville, and Alexander Valley specialty trades
- Sebastopol and West County design-build / landscape
- Windsor family-owned residential trades
- Marin County (San Rafael, Novato) and Napa County crossover contractors
In-person meetings are easy when they help. Otherwise we work remotely with a daily-updated staging link you can show your team.
What it costs
- Solo contractor / single-trade website: $1,500–$4,000. Services, service area, gallery, license, lead form.
- Multi-trade GC website: $3,000–$7,500. Per-service landing pages, multi-city service area schema, project case studies.
- + CRM/dispatch integration: add $1,500–$5,000 if you're on Jobber, ServiceTitan, Housecall Pro, or similar.
- Monthly care: $100–$300/mo. Hosting, gallery updates, GBP photo posts, quarterly SEO check-in.
Every quote is fixed-price. See full pricing detail at our pricing page.
Contractor web design FAQs
Will my site rank for every town I serve, or just my home city?
Every town you actually serve — if we set it up right. We mark up your service area as a GeoCircle (e.g. 30-mile radius from your shop) plus explicit City entries for each town. Google reads that and includes you in the local pack for those towns, not just your home city. Most contractor sites miss this entirely.
Do I need to be listed on Angi, HomeAdvisor, or Yelp?
Not really, once your direct site and GBP are working. Aggregator leads cost $40–80 each and convert poorly because the homeowner is comparing 4–5 contractors at once. Direct leads (someone who searched and chose to call you) convert at 30–50%. We've seen contractors cut their Angi spend by 70%+ within 6 months of a real direct-lead strategy.
How fast do leads get to me?
SMS to your phone within 5 seconds of form submission. Email backup so you have a written record. Optional CRM webhook if you're on Jobber, ServiceTitan, Housecall Pro, or similar. Lead time is the single biggest factor in close rate — contractors who respond in 5 minutes close 4× more than ones who respond in 30.
Can you integrate with my CRM / dispatch software?
Yes — Jobber, ServiceTitan, Housecall Pro, FieldEdge, Sera, Tradify. We use their webhook or API to push leads directly. If you're on something more obscure, send us the docs and we'll quote the integration.
Do you handle GBP photo posts and review requests?
Yes, under monthly care. We help you set up a weekly photo flow (your crew snaps a post-job photo, sends it to a shared folder, we post and tag) and a one-tap review-request link you can text to customers post-job. Reviews and recency are the two biggest local-pack signals for contractors.
My CSLB license is in my name — what about my business name?
We display whatever's legally accurate — license held in your personal name, but business operating as your DBA. We link the CSLB number to the official lookup so prospects can verify. This is a trust signal aggregators can't match: they don't display license info prominently because most contractors on their platforms don't want them to.