Web Design · Windsor, California

Custom websites for Windsor businesses.

Willhite Strategy Group is a Santa Rosa-based web-design studio that hand-codes custom websites for Windsor businesses. Santa Rosa-based web design for Windsor Town Green businesses, the rapidly-growing residential commercial scene, and family-oriented service businesses. Fast, SEO-optimized, locally-focused, and built to actually rank for Windsor searches.

Web design built for Windsor, not templated.

Windsor is one of the fastest-growing towns in Sonoma County. New housing has brought younger families in, and that has reshaped the local business mix, more family services, more casual dining, more pediatric medical practices. The Town Green remains the commercial heart. Sites that work in Windsor show up fast on mobile, make calling the business easy with one tap, and have accurate Google Business Profile hours, Windsor residents will abandon a business that looks closed.

What I do for Windsor businesses: custom-built websites, hand-coded rather than assembled from a template, full local SEO with Windsor-specific schema markup, Google Business Profile setup and optimization, and ongoing monthly care. A Practice site of up to ten pages is $1,800, and Growth at up to twenty is $3,500. See full pricing →

Who I build for in Windsor

I take on one or two builds a month, so each one gets proper attention. The kind of Windsor business I build for:

  • family dentists and pediatricians, Town Green restaurants, fitness and youth sports businesses, home services (HVAC, plumbing, landscaping) serving the newer residential zones

Why local matters for your Windsor website

Every Sonoma County town has a distinct search behavior. In Windsor, people searching for services use specific local signals: the neighborhood name, the landmark ("near Windsor Town Green"), the business type plus the city. A generic template site misses all of that. A site built with your specific Windsor customer in mind, with Windsor-specific schema, locally-named service pages, and content that mentions real Windsor locations, ranks for the searches that actually convert.

I'm based in Santa Rosa, 15 to 25 minutes from Windsor depending on traffic. Most of the work happens in writing, so nothing needs scheduling. If you do call, you get me, not a support queue.

Recent Sonoma County work

I just launched Easy Breezy Car Wash, a 14-page marketing site, a full staff kiosk system with offline queueing, and a real-time owner dashboard, all custom-built for a Santa Rosa small business with locations across the county. It's a good example of what I can do when a client outgrows template solutions.

What it costs

A ten-page Practice site is $1,800. Larger marketing sites, redesigns, e-commerce, and custom web apps with booking, kiosks, or member portals scale up based on scope, I price each project individually so you only pay for what you actually need. Every quote is fixed-price, no hourly surprises. See all web design services →

Realtor in Windsor? If you are a Windsor real estate agent, your brokerage micro-site is leaving every Google search and AI search opportunity on the table. I build custom personal brand websites for North Bay agents that rank for your own name instead of the brokerage's, carry the schema and llms.txt that AI search engines read, and travel with you when you switch brokerages. See my realtor web design page →

Beyond websites

I help Windsor businesses go further than just having a website:

  • SEO + GEO, traditional SEO plus Generative Engine Optimization, so your business gets cited by ChatGPT, Perplexity, Claude, and Google AI Overviews when customers ask AI tools for recommendations.
  • Capture forms + lead routing, custom forms matched to your sales process, with leads routed automatically to email, SMS, or a dashboard.
  • Database management, member lists, customer databases, reservation systems, migrated from spreadsheets into tools your team will actually use.
  • Email + SMS marketing campaigns, launched and managed on your own infrastructure, with proper warm-up, segmentation, and compliance.

Windsor web design FAQs

How much does a custom website cost in Windsor?

A ten-page Practice site is $1,800. A Practice site of up to ten pages is $1,800 and Growth at up to twenty pages is $3,500. E-commerce and custom web applications (booking, member portals, kiosks, dashboards) scale up based on scope. Every quote is fixed-price, no hourly billing surprises.

Do you only work with Windsor businesses?

No. I'm based in Santa Rosa and serve all of Sonoma County, plus Marin, Napa, and Solano counties. I work in person with Windsor clients when it helps, and remotely otherwise. Windsor is 15 to 25 minutes from my home base.

How long does it take to build a website?

A typical small business marketing site launches in 4 to 6 weeks: written brief (week 1), full design preview with sitemap (week 2), build and revisions (weeks 3, 4), and launch with DNS cutover plus 24-hour monitoring (week 5). Larger custom builds with kiosks, dashboards, or member portals take 8 to 12 weeks.

Why custom-built instead of WordPress, Wix, or Squarespace?

Custom-built sites load faster, score higher on Google's Core Web Vitals, rank better in local search, and never have a plugin break a critical feature. You own the code, the domain, and the hosting, there's no platform lock-in. WordPress sites in particular accumulate plugin debt and security issues that quietly hurt rankings over time.

Do you handle SEO and updates after launch?

Yes. Every WSG site ships with full on-page SEO, schema.org structured data, an llms.txt manifest for AI search engines (ChatGPT, Perplexity, Claude, Google AI Overviews), and Google Business Profile setup if you don't have one. Monthly care plans ($79 to $299/mo) cover hosting, SSL, security updates, content changes, and a quarterly re-audits.

Will my Windsor business show up in Google's local pack?

Local pack ranking comes from three signals: a fully-optimized Google Business Profile, on-page local SEO with Windsor-specific schema and content, and local citations (consistent NAP across the web). I handle all three. How long that takes depends on how competitive your category is locally and how many reviews you already have, so I will not put a date on it.

Next step

Free written audit, sent by email. I'll ask about your business, your Windsor customer base, what you've tried, and what "success" looks like to you. If I'm a good fit, I'll send a fixed-price quote within 48 hours. If I'm not, I'll tell you who is.

I also design websites throughout Sonoma County

Ready to build a Windsor website that actually works?

Free written audit. No pitch, no pressure. I'll tell you honestly whether you need a new website or something else entirely.

Start your project