How much does a small business website cost in the North Bay?
Most North Bay small businesses land on one of two fixed prices. Practice is $1,800 for up to 10 pages: local SEO, schema and llms.txt, service-area pages, contact forms with lead routing, and Google Business Profile setup. Growth is $3,500 for up to 20 pages or a full redesign, and includes migrating off WordPress, Wix or Squarespace, location pages, an FAQ cluster, and reviews with schema. Larger e-commerce and custom web application builds scale from $5,000 up to $50,000+ depending on scope. Every quote is fixed-price, sent within 48 hours of a written brief, and the number on the quote is the number on the invoice.
What's included in the price, no upcharge?
Mobile-responsive design
Built to work on any device from the first page, not patched in afterward.
On-page SEO and schema.org data
Structured markup so Google and AI search engines can read what the business actually offers.
llms.txt manifest
A structured summary for ChatGPT, Perplexity, Claude and Google AI Overviews to cite the business from.
Google Business Profile setup
Claimed, verified and optimized, or fully optimized if one already exists.
SSL certificate
Included on every build, not a line item.
30 days post-launch support
Fixes and small adjustments after launch are covered before any care plan starts.
What does the launch audit cover?
Every launch ships with a Sentinel audit: a five-discipline report covering SEO, GEO, AEO, accessibility and California privacy, run against the finished site before it goes live. It is a $499 report, and it is part of the project price, not an upsell, the same product other agencies buy from Willhite Strategy Group for their own launches.
How much does monthly care cost?
Monthly care is optional. Host is $79 a month: hosting, SSL, backups, uptime monitoring and 30 minutes of content swaps. Local is $149: 2 hours of edits, monthly SEO, GEO and AEO monitoring, review requests, quarterly citations, and a quarterly re-audit. Grow is $299: 4 hours of edits, 2 pages or 1 long page, continuous monitoring, a monthly re-audit, and a written monthly summary of what moved. No ads are run and nothing is posted to a client's Google Business Profile under any plan. It's a 14 day cancel, and the client takes the files.
Why fixed price instead of hourly or a retainer?
There is no sales-rep commission built into the number, because Justin builds every project personally. There is no hourly billing; scope changes go through a written change order so the cost is known before it's approved. There is no platform lock-in, since clients own the code, domain and hosting credentials at launch. And monthly care is optional and cancellable rather than retainer pressure.
What's the real first-year cost?
The build is one piece of it. A typical North Bay small business also pays about $15 a year for the domain, $79 to $299 a month for hosting, SSL and monitoring with a care plan (or $10 to $30 a month on a basic self-managed host), and $0 to $30 a month for optional email marketing on infrastructure the client owns. A typical year-one total, build plus 12 months of care, is $2,500 to $6,000, and roughly $1,000 to $3,000 a year after that.
FAQs
How much does a small business website cost in the North Bay?
A Practice site of up to 10 pages is $1,800. Growth, up to 20 pages or a full redesign, is $3,500. Both are fixed-price, no hourly billing and no sales-rep commissions.
Do you charge for the launch audit, or is it included?
Included. Every launch ships with a Sentinel audit, a five-discipline report covering SEO, GEO, AEO, accessibility and California privacy, run against the finished site before it goes live. It is a $499 report and it is part of the project price, not an upsell.
How much does monthly website care cost?
Host is $79 a month for hosting, SSL, backups and uptime monitoring. Local is $149 with monthly SEO, GEO and AEO monitoring and quarterly re-audits. Grow is $299 with continuous monitoring, more edit time, and a written monthly summary. 14 day cancel, and you take the files.
Is there a retainer or long-term contract?
No. Every quote is fixed-price with a written change order if scope shifts. Monthly care is optional and cancellable on 14 days notice. There is no hourly billing and no retainer pressure.
What is the real first-year cost of a small business website?
Build runs $1,500 to $5,000 for most small businesses, plus about $15 a year for the domain, and $79 to $299 a month for hosting, SSL and monitoring with a care plan (or $10 to $30 a month on a basic self-managed host). A typical year-one total including 12 months of care is $2,500 to $6,000, and roughly $1,000 to $3,000 a year after that.